Hi! thanks for stopping by.

I’m Shirley, and I’ve been doing product management my whole life.
As the co-founder of DreamTeam—a new people platform for a new kind of world.
As the first-ever product manager at monday.com for eight wild years.
And just as a human, trying to make sense of things.

Product principles guide everything I do. And lately, I’ve been applying them to HR challenges.
Saying it helps is an understatement.

Come to think of it, it makes perfect sense.

Product thinking is built for solving complex, human-centered problems—just like HR.
It brings structure to the mess: clear goals, measurable impact, feedback loops, real iteration.
It turns fuzzy people challenges into a shared language the whole org can rally around.
Not to oversimplify HR—but to give it tools that drive clarity, action, and credibility.

I started this newsletter to share that product-first mindset with HR and People leaders.
Would love to share it with you.